Copy That’s Strategic and
“Sits Right”

You know that feeling when you read something and it’s like, mmm that’s satisfying?
You don’t know exactly why it’s pleasing to your brain, but you know you want to keep going.

I do that, but in my company’s voice and in a way that makes you want to buy our stuff.

Key Results

  • 60% response rate on cold email campaign

  • 167% increase in average email open rate

  • 4 submissions in launch week of B2B partnerships page with no promo

  • 215% of webinar registration goal with email and social content

  • 107% increase in organic search sessions in 10 days on SEO’ed article

  • 1st page of Google for top 3 keywords in 5 months

  • Converted Google to a customer via email campaign

  • Articles on TechCrunch, Entrepreneur, Chicago Tribune, MindBodyGreen, Well+Good, Business Insider, and more

Samples

  • Screenshot of Textio's T-Mobile Customer Success Story

    Customer Story | Textio

    T-Mobile Rejects the Tradeoff Between Hiring Quickly and Hiring Diversely

    Read
  • text that reads "Predict your pipeline diversity" with number 100 under it surrounded by green circle

    Online Calculator Tool | Textio

    Pipeline Diversity Calculator

    See

  • Product Page | Textio

    Talent Management for Diverse Teams

    See

  • Social Media Posts | Textio

    Announcement, Case Studies, Tweet Thread

    Read
  • screenshot of mid-sentence hashtag in LinkedIn post with Textio tooltip on hover that reads "Try moving hashtags to the end of your post. Readers are half as likely to find a message authentic with hashtags in the middle."

    UX Copy | Textio

    Hashtag Tooltip

    See
  • Magenta and orange background with overlay text that reads "Attract highly skilled tech talent"

    Social Media Ads | Textio

    Attract Highly Skilled Tech Talent

    See

  • Drop-Off Email Drip | Textio

    Get Your Inclusive Recruiting Certification Today

    Read

  • Landing Page | Textio

    Inclusive Recruiting in 2022: Your Employer Brand Must-Dos

    See
  • screenshot of cross-sell lead nurture email drip

    Cross-sell Email Drip | Textio

    Bias in Your Workplace: The Mindset Shift You Need

    Read

  • Promotional Email | Textio

    Inclusive Recruiting in 2022: Your Employer Brand Must-Dos

    Read
  • screenshot of top section of Textio LinkedIn newsletter that reads "textio highlights"

    Newsletter | Textio

    December 2023 Edition

    Read

  • Video Script | Textio

    Welcome to the Textio Inclusive Recruiting Course

    Watch

  • Article | Payscale

    Should You Put a Two-Year Limit on Employment?

    Read
  • Pink graphic of hand with heart over it and a brain, with a plus sign in the middle

    Blog | Textio

    What It Take To Develop AI Responsibly

    Read
  • Graphic of various headshots of women

    Blog | Textio

    Want To Hire More Women? Focus On Performance Feedback

    Read

  • Article (ghostwritten) | KrisCarr.com

    5 Natural Remedies to Ease Your PMS Symptoms

    Read

  • Article (ghostwritten) | MindBodyGreen

    A 1-Day Juice & Smoothie Reset

    Read
  • Photo by @kimcarnyc on Unsplash

    Article (ghostwritten) | Well+Good

    Juicy Skin-Care Advice From Wellness Superstar Kris Carr

    Read

  • Ebook | Koru

    New Signals for Hiring in the Innovation Economy

    Read
  • Photo by charlesdeluvio on Unsplash

    Ebook | Ascendify

    How Enterprises are Adapting to the Gig Economy

    Read

  • Article (ghostwritten) | Thrive Global

    Increasing Employee Retention is Great — But It Can Backfire if You’re Not Careful

    Read
  • Photo by Brooke Cagle on Unsplash

    Article (ghostwritten) | Entrepreneur

    6 Common Hiring Practices With Unintentional Bias

    Read

  • Guide | Koru

    The Definitive Guide to Top Reports for Talent Leaders

    Read

  • Guide | Koru

    The Ultimate Employee Experience Reading List

    Read
  • letters "W" and "Y" in black against white background, and text "WOO YOU" smaller, above the Y, also in black against white background

    Newsletter | Woo You

    Woo You Newsletter (personal project)

    Read

Looks good? Good!

Something else you’d like to see? Let me know.

cassie@cassieranae.com