Saving Brands From AI Blandness

Love AI 😀 Hate AI slop 🫶

I’m finding incredible ways to use gen AI in my work these days.
But I guarantee all of my pieces are both strategic and sensical.
Quite the differentiator if you can believe it!

‘The Do Less Newsletter’

I was the product owner and writer of “The Do Less Newsletter,” a bi-weekly shortlist of tips and takes for overwhelmed managers. I created this channel to build a relevant audience for my company’s upcoming software products.

Lady Gaga with pink hair, talking to someone off screen, with text at the bottom of the image that reads "Thought provoking in nature"

Nurture Email Cadence

To people who signed up to view a research report on biased and poor-quality performance reviews

  • Get a free trial of Textio Lift—every manager can give great feedback

    Email 1

    Read

  • Learn to give equitable feedback—get certified at Textio U

    Email 2

    Read

  • Dos and don’ts of writing performance reviews with generative AI

    Email 3

    Read

Data Report Series

I took a webinar’s worth of original research and turned it into five data reports (and hundreds of high-value MQLs).

Light purple graphic with Teikametrics logo and image of report and text that reads "The 2025 Amazon Marketplace Benchmark Report" and a "Download now" button
Light blue graphic with Teikametrics logo and images of a laptop, magnifying glass, and charts and text that reads "The 2025 Walmart Marketplace Benchmark Report" and a "Download now" button
Light purple graphic with Teikametrics logo and image of report and chart and arrow that goes up and to the right, and text that reads “Optimizing Your Marketplace Strategy 2024 Benchmarks + 2025 Expert Insights” and a "Download now" button
Navy blue graphic with Teikametrics logo and various product icons and text that reads "Amazon Marketplace Category Report 2024 Performance + 2025 Tips” and a "Download now" button
Light blue graphic with Teikametrics logo and various product icons and text that reads “Walmart Marketplace Category Report 2024 Performance + 2025 Tips” and a "Download now" button

More Samples

  • Text that reads "AI to amplify and attract top" black on white background

    Product Page | Textio

    Textio Recruiting

    See
  • Dark blue background with confetti with white text that reads "The 2025 Prime Day Playbook for Sellers"

    Ebook | Teikametrics

    The 2025 Prime Day Playbook for Sellers

    Read
  • light pink background with text overlaying that says "Show the best talent you're the best choice"

    Solution Page | Textio

    Textio for Talent Acquisition

    See
  • Graphic of various headshots of women

    SEO Blog | Textio

    Want To Hire More Women? Focus On Performance Feedback

    Read

  • Landing Page | Textio

    Inclusive Recruiting: Your Employer Brand Must-Dos

    See
  • Pink graphic of hand with heart over it and a brain, with a plus sign in the middle

    Blog (ghostwritten) | Textio

    What It Takes To Develop AI Responsibly

    Read
  • screenshot of cross-sell lead nurture email drip

    Cross-sell Email Drip | Textio

    Bias in Your Workplace: The Mindset Shift You Need

    Read

  • Article (ghostwritten) | KrisCarr.com

    5 Natural Remedies to Ease Your PMS Symptoms

    Read
  • Text on orange background that reads "T-Mobile gives managers always-on coaching to provide better performance feedback and help every employee grow with Textio Lift." There is also the T-Mobile logo, and text under that reads "At a glance"

    Case Study | Textio

    T-Mobile Gives Managers Always-On Coaching to Provide Better Performance Feedback

    Read

  • Video Script | Textio

    Welcome to the Textio Inclusive Recruiting Course

    Watch

  • Guide | Qualtrics

    The Ultimate Employee Experience Reading List

    Read

  • Social Media Posts | Textio

    Announcement, Case Studies, Tweet Thread

    Read
  • screenshot of mid-sentence hashtag in LinkedIn post with Textio tooltip on hover that reads "Try moving hashtags to the end of your post. Readers are half as likely to find a message authentic with hashtags in the middle."

    UX Copy | Textio

    Hashtag Tooltip

    See

  • Ebook | Koru

    New Signals for Hiring in the Innovation Economy

    Read
  • Photo by charlesdeluvio on Unsplash

    Ebook | Ascendify

    How Enterprises are Adapting to the Gig Economy

    Read
  • Graphic with black background on left side with side face and icon of document and pencil, and green background on the right with a happy face and icon of computer screen with an arrow pointing up and to the right

    Blog | Textio

    Dos and Don’ts of Writing Performance Reviews With Generative AI

    Read

  • Article (ghostwritten) | MindBodyGreen

    A 1-Day Juice & Smoothie Reset

    Read

  • Article | Payscale

    Should You Put a Two-Year Limit on Employment?

    Read
  • Photo by @kimcarnyc on Unsplash

    Article (ghostwritten) | Well+Good

    Juicy Skin-Care Advice From Wellness Superstar Kris Carr

    Read

  • Article (ghostwritten) | Thrive Global

    Increasing Employee Retention is Great — But It Can Backfire if You’re Not Careful

    Read
  • Photo by Brooke Cagle on Unsplash

    Article (ghostwritten) | Entrepreneur

    6 Common Hiring Practices With Unintentional Bias

    Read
  • letters "W" and "Y" in black against white background, and text "WOO YOU" smaller, above the Y, also in black against white background

    Newsletter | Woo You

    Woo You Newsletter (personal project)

    Read

Key Results

  • 60% response rate on cold email campaign

  • 167% increase in average email open rate

  • 37% increase in customer touch points

  • 215% of webinar registration goals

  • 107% increase in organic search sessions in 10 days

  • Articles on TechCrunch, Entrepreneur, Chicago Tribune, MindBodyGreen, Well+Good, Business Insider, and more

Looks good? Good!

Something else you’d like to see? Let me know.

cassie@cassieranae.com