Portfolio

Website overhaul | ARI: Artificial Retail Intelligence (vs. the old site — not my work) | Teikametrics | website refresh to align with new branding and positioning

Product page | Textio for Recruiting | Textio | an exercise in differentiating specialized AI

Solution page | Textio for Talent Acquisition | Textio | goal: be clear, be compelling, be bold

Promo content bundle | The 3 Reasons Brands Miss Their Profitability Targets | Teikametrics | wrote the ebook, then wrote the landing page, blog, emails, and ads to promote it

Email drip | Bias in Your Workplace: The Mindset Shift You Need | Textio | cross-sell campaign to promote new product to leads for a different product

Email nurture | Language Bias in Performance Feedback | Email 1, Email 2, Email 3 | Textio | to people who downloaded a research report on poor-quality performance reviews

Landing page | Tracking SKU-Level Ad Profitability | Teikametrics | presenting a niche yet highly valuable resource

Landing page | Inclusive Recruiting: Your Employer Brand Must-Dos | Textio | part of a campaign I executed that exceeded registration goals by 215%

Event booth | Tikimetrics | Teikametrics | tradeshow booth showcasing an AI-powered ecommerce software brand— in a Tiki theme

Video script | Welcome to the Textio Inclusive Recruiting Course | Textio | intro video to a certification course I co-created for customers

UX copy | Hashtags on LinkedIn tooltip | Textio | precisely worded education plus instruction for the Textio LinkedIn extension

Newsletter | The ‘Do Less’ Newsletter (sample)‍ | Textio | Campaign centerpiece to build audience for product launch

Report | Amazon & Walmart: 2025 YTD Benchmark Report | Teikametrics | giving the (data-hungry) people what they want (performance benchmarks + analysis)

Report Bundle | Ecomm advertising benchmarks (Report 1, Report 2, Report 3, Report 4, Report 5) | Teikametrics | Turned one webinar into five data reports (+ hundreds of MQLs)

Ebook | How Top Brands Are Rebuilding Their Ad Strategy Around AMC & DSP | Teikametrics | part thought leadership, part case-study flex

Ebook | New Signals for Hiring in the Innovation Economy | Koru | educational resource laying the foundation for a new software line item for HR teams

Guide | The 2025 Prime Day Playbook for Sellers | Teikametrics | demand gen piece that drove hundreds of leads

Guide | The Ultimate Employee Experience Reading List | Qualtrics | fun and voice-y “what I’m reading” for HR leaders

Case study | T-Mobile Gives Managers Always-On Coaching to Provide Better Performance Feedback | Textio | how to show results when it’s too early to have data

Blog | Dos and Don’ts of Writing Performance Reviews With Generative AI | Textio | thought leadership piece our HR/manager audience needed in the early days of ChatGPT

SEO blog | Want to Hire More Women? | Textio | an example of “writing for SEO” that you can’t tell is for SEO

Blog (ghostwritten) | What It Takes To Develop AI Responsibly | Textio | thought leadership piece written in partnership with our CTO

Article (ghostwritten) | Juicy Skin-Care Advice From Wellness Superstar Kris Carr | Well+Good | contributed piece as part of a book launch campaign

Article (ghostwritten) | A 1-Day Juice and Smoothie Reset | MindBodyGreen | contributed piece as part of a book launch campaign

Article (ghostwritten) | 5 Natural Remedies to Ease Your PMS Symptoms | KrisCarr.com | content marketing piece for book launch

Article (ghostwritten) | 6 Common Hiring Practices With Unintentional Bias | Entrepreneur | thought leadership piece laying foundation for a software line item for HR teams

Article (ghostwritten) | Increasing Employee Retention is Great—But It Can Backfire if You’re Not Careful | Thrive Global | thought leadership piece laying groundwork for new line item

Article | Should You Put a Two-Year Limit on Employment? | PayScale | journalism-style piece on industry news

Research report | Language Bias in Performance Feedback 2024 | Textio | annual original research release—I was content editor and copy editor

Research report | Language Bias in Performance Feedback 2023 | Textio | annual original research release—I was content editor and copy editor