Type

Case Study

Ghostwritten

Content

My work blends marketing strategy and charming copy 💌💁‍♀️

Title

Newsletter

Report bundle

Ebook

Guide

Ecomm advertising benchmarks

Link

Description

Guide

The ‘Do Less’ Newsletter (sample)

Link

Report 1, Report 2, Report 3, Report 4, Report 5

How Top Brands Are Rebuilding Their Ad Strategy Around AMC & DSP

New Signals for Hiring in the Innovation Economy

Link

The 2025 Prime Day Playbook for Sellers

Link

The Ultimate Employee Experience Reading List

Link

T-Mobile Gives Managers Always-On Coaching to Provide Better Performance Feedback

Campaign centerpiece to build audience for product launch

Turned one webinar into five data reports (+ hundreds of MQLs)

Part thought leadership, part case-study flex

Educational resource laying the foundation for a new software line item for HR teams

Demand gen piece that drove hundreds of leads

Fun and voice-y “what I’m reading” for HR leaders

Company

Textio

Teikametrics

Koru

Teikametrics

Qualtrics

Blog

Link

Dos and Don’ts of Writing Performance Reviews With Generative AI

Link

How to show results when it’s too early to have data

Thought leadership piece our HR/manager audience needed in the early days of ChatGPT

Textio

SEO Blog

Want to Hire More Women?

Link

An example of “writing for SEO” that you can’t tell is for SEO

Textio

Blog

Ghostwritten

What It Takes To Develop AI Responsibly

Link

What It Takes To Develop AI Responsibly

Link

Thought leadership piece written in partnership with our CTO

Textio

Article

Ghostwritten

Juicy Skin-Care Advice From Wellness Superstar Kris Carr

Link

Contributed piece as part of a book launch campaign

Well+Good

Article

Ghostwritten

A 1-Day Juice and Smoothie Reset

Link

Contributed piece as part of a book launch campaign

MindBodyGreen

Article

Ghostwritten

Article

Ghostwritten

5 Natural Remedies to Ease Your PMS Symptoms

Link

6 Common Hiring Practices With Unintentional Bias

Link

Content marketing piece for book launch

Thought leadership piece laying foundation for a software line item for HR teams

KrisCarr.com

Entrepreneur

Article

Ghostwritten

Increasing Employee Retention is Great—But It Can Backfire if You’re Not Careful

Link

Thought leadership piece laying groundwork for new line item

Thrive Global

Article

Should You Put a Two-Year Limit on Employment?

Link

Journalism-style piece on industry news

PayScale